YouTube Music

YouTube partnered with The FADER to launch and create marketing creative for the newly announced YouTube Music initiative. Tasked with bringing cultural relevance and an editorial point-of-view to the launch, The FADER worked with YouTube to handpick campaign talent and produce all video and photo content for the international marketing campaign, including print & digital advertisements and long-form music videos for featured talent. Campaign talent included international musicians Dua Lipa, Stormzy, Lapsley, Aurora, and CL. 

Marketing Director, Project Lead  

As The FADER Marketing Director, Jenny oversaw all aspects of the partnership and campaign development including creative, client relations, artist relations, budget, and project management. 

Awards 

Clio Silver Winner, 2017

Category: Film, Music Marketing 

Selected Video Content

Dua Lipa: See in Blue

Aurora: Nothing is Eternal