Toyota @ Boom Basel
The FADER partnered with Toyota Corolla to produce two live music events at MAPS Backlot in Miami’s Wynwood Arts District. Dubbed “Boom Basel” these events were part of a multi-year activation and content partnership with Toyota at Art Basel. The FADER curated musical and artistic talent for both events, which echoed Toyota’s notion of ‘The New Success’. The FADER produced all aspects of the weekend, including a VIP party Saturday night, followed by a block party Sunday afternoon.
The VIP event featured DJs Brenmar and Uncle Jxm — aka Slim Jxmmi of Rae Sremmurd — and performances by Tommy Genesis and producer Metro Boomin.
Visual artists FRKO, Mwanel Pierre-Louis, Yung Jake, and Alexa Meade created custom artworks for the weekend exhibition. The FADER documented local Miami artist Mwanel Pierre-Louis’ process in a custom video for Toyota Corolla.
Marketing Director, Project Lead
As The FADER Marketing Director, Jenny oversaw all aspects of the partnership and campaign development including creative, client relations, artist relations, budget management, experiential and project management.
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