The Dreamery by Casper

Casper is changing the way the world sleeps -- from unique products to a whole new way to shop for bedtime. An extension of the wildly popular Nap Tour experience, The Dreamery offered New Yorkers the opportunity to escape, unwind and catch some ZZZs. The Dreamery gave visitors a private sleep experience and everything you need to get cozy. Designed to be equal parts experiential wonderland and wellness service, The Dreamery hijacked the conversation around sleep and gave New Yorkers a way to celebrate naptime. 

Senior Marketing Manager, Project Lead  

As the Senior Marketing Manager, Jenny owned marketing strategy, execution, strategic partnerships, budget, and communications plan. Jenny handled all partnership outreach and negotiations including securing custom “Sleepcasts” and member promotions from meditation app Headspace, bookable nap times on wellness / fitness platform Classpass, and service amenities from Sleepy Jones, Hello Toothpaste, and Sunday Riley.

Press

Vogue: I Paid $25 for a 45-Minute Nap at NYC’s New Sleep Store—And Yes, It Was Dreamy

New York Times: The $25 Nap Is Worth It 

Business Insider: Mattress startup Casper has a space in New York City where you can pay $25 to take a nap