Camp Casper

On August 21, 2017, the earth crossed the shadow of the moon, creating a total solar eclipse that traveled across the entire USA – and one of the best places to view this astronomical event was Casper, WY. So, Casper hit the road to create a once-in-a-lifetime luxury camping experience for 50 lucky editors, influencers, and fans of the brand.

Partnering with Under Canvas, Alamo Draft House, and Outdoor Voices, Casper set up a pop-up campground at the Trout On Inn, a picturesque venue along the shores of the North Platte River. Guests stayed in Under Canvas glamping tents each outfitted with Casper sleep systems (the works). Outdoor Voices organized float trips down the river and yoga in the fields. And, the Alamo Draft House hosted an evening under the stars equipped with a talk with an astronomer and a screening of Close Encounters of the Third Kind... in a horse corral. 

In the morning, guests enjoyed pancakes and coffee in eager anticipation of the coming eclipse. As the path of the moon’s shadow passed through the country, and total darkness eclipsed broad daylight, guests marveled at the sight. It was an unforgettable experience for all in attendance. 

Senior Marketing Manager, Project Lead  

As the Senior Marketing Manager for Casper, Jenny owned marketing strategy, execution, strategic partnerships, sweepstakes, budget, and talent relations. In addition to managing all Casper-owned marketing channels, Jenny negotiated all partnerships including a multi-year partnership with Under Canvas which included placing Casper products in Zion National Park glamping sites.

Press

Thrillist: Watch the Eclipse From a Tent at This All-Inclusive Pop-Up Camp