Keds — Jenny Peck

KEDS DESIGNER COLLABORATIONS AT NYFW

Beyond the parties, front rows, and trend spotters, the soul of New York Fashion Week is the group of innovative and young designers evolving the industry. Starting in February 2022, Keds partnered with IMG’s NYFW as the “Sole of New York Fashion Week”, showcasing Keds as a brand powering the innovative and creative designers that are changing the future of fashion. The custom Keds program was designer to reaffirm Keds’ position at the center of style through a custom fashion platform that highlights and celebrates the Keds Class of 2022, exciting next gen designers who embody the statement “dreamers who do.”

Senior Director, Marketing & Designer Relations Project Lead

Jenny served as the account director for Keds at IMG during their year-long partnership with IMG at NYFW. The partnership required management of designer talent and project management of the design and production process, acting as the liaison between Keds brand marketing team and designer partners. The year-long partnership, press and marketing campaign and subsequent sneaker releases generated over $8M advertising equivalent value in earned media.