MADE — Jenny Peck

MADE NEW YORK

MADE first debuted in 2009 as a fashion platform for emerging designers and cultural creators, launching the careers of designers such as Telfar Clemens, Eckhaus Latta, Jonathan Simkhai and Hood By Air. Continuing the MADE legacy as an intersection between fashion and culture, MADE x PayPal identified and empowered the next generation of designers through a two-day experience in Brooklyn Bridge Park in June 2022. Dao-Yi Chow and Maxwell Osborne of Public School, alumni of the MADE program, served as curators and mentors to a diverse group of emerging designers shaping the future of fashion.

The MADE Runway featured designers’ runway debuts and live musical performances from Nas, Heron Preston, Amrit, Mona Matsuka and a choreographed performance by Parris Goebel to give the community audience a star-studded show.

In partnership with PayPal, the marketplace supported small and local businesses by giving space to 20 designers and brands to showcase their collections to fashion press and sell directly to consumers.

Senior Director Brand Marketing, Project Lead

As the brand marketing and programming lead, Jenny spearheaded the evolution of MADE’s brand messaging, creative, positioning, and storytelling. Additionally, Jenny lead all project management of event development setting goals and running interdepartmental meetings inclusive of production, creative, marketing, programming, sponsorship, talent and digital. The marketing and press campaign resulted in over 5,000 event attendees, 3.9B press impressions across 25 outlets and 37M social impressions.