Casper Cottage Toronto

The great indoors never felt so good. The Casper Cottage was a pop-up shopping experience in Toronto’s Queen Street West neighborhood. The pop-up provided a unique trial experience by inviting consumers to step out of the city life and into a wildness-themed, sleepy escape. Semi-private trial “homes” gave customers a chance to experience Casper’s full sleep system: mattress, pillows, and sheets.

The Casper Cottage was the first brick-and-mortar experiment for the Canadian market. During the 6 weeks of operations, the Casper Cottage contributed to a 26% increase in sales for the Ontario market. Over 3,000 customers visited the store location to shop, experience or participate in weekly store programming.

Senior Marketing Manager, Project Lead

A brand activation project, Jenny oversaw all aspects of the pop-up including location selection, production, creative ID, marketing strategy, operations, local programming, promotions strategy, and budget.

Press

Strategy: Check it out: Casper’s cottage pop-up

BlogTO: Casper Cottage Pop-Up Shop