Sprite: Obey Your Verse

Obey Your Verse was a multi-year, nation-wide marketing and advertising campaign for Sprite featuring hip-hop legends and iconic lyrics on Sprite cans, marketing materials, media buys, and point-of-sale. As the campaign strategic partner, The FADER oversaw all artist and lyric curation to ensure campaign cultural relevance. The FADER also handled all likeness contracts, lyric licensing agreements, and estate negotiations with campaign talent: 2pac, Missy Elliott and J. Cole. 

Marketing Director, Project Lead  

As The FADER Marketing Director, Jenny directly managed client relationships, talent relationships, artist clearances, creative approvals, and licensing negotiations. 

Press

Billboard: Sprite Covering Its Cans with 2pac, Missy Elliott & J.Cole Lyrics